๐ The Art of Customer Retention: Retention 101 & Insights for Startups
Actionable insights from top operators in tech.
Happy Sunday! From the front lines of business, here are some top operator insights to chew on and explore.
This edition is powered by Landa Services:
This is because people learn to use or pay for our product, which we call adoption, and then make it part of their lives, generating a habit of use, which is retention. If we think of it this way, we can see the importance of internalizing the context and steps of how a person learns, uses, and benefits from our product.
They can easily switch to a competitor, share their feedback online, or demand personalized and seamless experiences across multiple channels. To retain and expand customer base, you need to adapt to these changes and offer value that goes beyond your products or services.
Sara Vigil: Cohort 11
Primary skillset: Go-to-Market
Years of experience: 10
Key Companies: DiDi, MyRentHero, Banco de Crรฉdito del Perรบ
My expertise in strategic planning, cross-functional collaboration, and data-driven decision-making positions me in the top 3% of the market, enabling me to drive impactful go-to-market initiatives and deliver measurable results for any organization.
Helle Jeppsson launched Scape in Chile! Congratulations to her and the entire team!
Mauricio Suarez shares an insight about leading indicators in sales.
Evie Brockwell shares a case of how she helped negotiate a salary increase.
Daniel Rodriguez is organizing a Meet & Meat in Monterrey.
Joel Menendez will be discussing How to Use Data Mining Techniques for Business Strategy Analysis.
Dexter Zhuang has launched edition #83 of his weekly newsletter.
๐ Special shoutout to Alberto Fiochi and Tania Cardenas who recently closed deals with new clients! ๐ Wishing you much success with these projects!
โจ We will have our first Meetup in Buenos Aires on August 14th and our second Meetup in Sao Paulo on August 21st.
We're hosting a webinar on Key Points for Independent Consultants in Mexico on Taxes with our Tax Lead, Isidro Padilla, on August 20th. Register here.
๐ On August 21st, we'll have a new live recording of a Landa Talks episode with Mikhail Bayankin!
Have a great rest of your Sunday!